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Top 10 Fruits to Add to Your Beauty Routine!

If you love fruit as much as we do, put some on your face! That’s right, nature’s dessert can double as fantastic treats for your skin! Check out our list of the top ten fruits that work wonders inside and out:

1. Lemon – Full of Vitamin C, B, and Phosphorus, lemon has a number of benefits for skin of all types. Rub some on elbows to get rid of discoloration, or use lemon juice in a mask to treat acne and blemishes, as well as to add a youthful glow to the skin.

2. Avocado – The Vitamin A in this magic fruit (that’s right – avocado is a tropical fruit!) helps clear skin of dead cells, while antioxidants make it a great weapon against wrinkles and dullness. Making a mask from this tasty treat is a cinch – just mash it up and apply directly to your face!

3. Bananas – Everyone’s favorite yellow friends are more than just a source of potassium, they’re packed full of Vitamins A, B, and E making them a great anti-aging mask. Smash one up and use it as a mask for fresh, glowy skin.

4. Apple – They don’t just keep the doctor away but fine lines and wrinkles too! Packed with collagen, elastin, and Vitamin C, an apple-peel mask is a quick and easy way to perk up the skin.

5. Papaya – The Vitamin A and Papin (a type of protein) in Papaya make it super effective at treating blemishes by removing dead cells. It’s perfect for hydrating dry, cracked skin – whether it’s on your face, elbows or heels!

6. Kiwi – This power fruit is the leading source of Vitamin C and also contains a ton of Vitamin E – both fantastic anti-aging vitamins. Cut into slices and place over  eyes to reduce puffiness and darkness.

7. Peaches – This summer fruit is loaded with Vitamin A, C, K, beta carotene, potassium, magnesium, and selenium, so it may protect skin from UV rays while healing sunburn and hydrating dry, dull skin. Add some mashed peaches to plain yogurt for a yummy peaches-n-cream face mask.

8. Pineapple – Not only is pineapple full of Vitamin A and C (both great for anti-aging benefits) but the enzymes in this tasty fruit improve skin elasticity and hydration, while removing dead cells. Use a big slice in the shower as a loofa for skin that’s soft, glowy and sweet.

9. Tomato – That’s right folks- tomatoes are a fruit, and one chock-full of Vitamin C, A and anti-oxidants. And because it’s high in acidity, it’s perfect for balancing oily, acne prone skin. Just cut in half and rub on on your face for a cooling and toning mask. So easy!

10. Cucumber – No list of beauty boosters would be complete without this super star, crammed full of Vitamins  B1, B2, B3, B5, B6, C, Calcium, Iron, and Folic Acid, you can quickly grate a fresh cucumber and mix with water for an all-over face mask that hydrates dull, dry skin leaving behind a youthful glow.

Phew! When it comes to beauty, nature doesn’t mess around 😉 Who would have thought that all the best beauty secrets are hiding in your fridge? Let us what beauty superstars hide in YOUR fridge in the comments below, and as always, live divinely.


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Going au-natural!

“It’s too hard to go natural!” This is the response we hear most often around the beauty community when the talk turns to natural cosmetics. This is a sentiment we ourselves once held (and why we created our own natural, tasty balms to begin with!) In response to this desperate cry for help, we decided to throw together a few tips on going au-natural:


–  Read the label: Ingredient names should not be tongue twisters.

–  Keep it Simple:  Natural cosmetic brands tend to be transparent about the ingredients they use, and use as little artificial components as possible (our Classic Balm boasts just four ingredients!)

–  Cram Session: The best way to be informed is to do  quick search on all-natural ingredients. EWG’s Skin Deep Cosmetic’s Database has information on over 79,000 ingredients, while the daily green blog includes some great, informative articles on the topic of all-natural cosmetics.

–  Unexpected Places: Check out health stores and holistic pharmacies for new makeup finds. There are some cool, natural brands that are only sold in these types of outlets, and the selection can be pretty extensive, for those of us who love options.

–  Research it: If an ingredient on a label is unfamiliar, look inside the parentheses! Cosmetics must list the ingredients in their scientific format, but usually include the more-recognized name too. Sometimes seemingly frightening words like Olea Europaea turn out to be nothing more than olive oil  😉


Hopefully the above tips will help you get started on your search for brands and products that are derived from mother nature herself!

What other tips can you think of for spotting good, all-natural makeup alternatives? Let us know below, and as always, live divinely.

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Announcing NOYA’s Homeless Initiative!

We need your help! We are proud to announce NOYA’s new homeless initiative: for every balm you purchase and send a photo of, we will donate one to a homeless or low-income person.

  1. Purchase one of our balms. Use the store locator on our website to find a retailer near you. If your favorite store doesn’t carry us, ask them to give us a call!

  2. Follow us on Twitter (@NOYAbeauty) or like us on Facebook ( You can also submit by emailing

  3. Upload a creative picture of you with your NOYA lip balm.

That’s it! Keeping your lips smooth and hydrated never felt so good.

And since you’re giving to the homeless, we’re giving back to you: while entries are limited to one per person, your creativity doesn’t have to be. The most creative photo submission will win its sender a year-long supply of lip balm for herself and three friends. Now that’s sure to perk up anyone’s pout!

We searched meticulously through charities that would be a perfect fit for us until we finally found The National Health Care for the Homeless (HCH), who will help us distribute the balms. We are so excited to contribute to their cause. And you can now help us by giving a much needed, and sometimes overlooked, self-care staple.

Let us know in the comments how YOU like to give back, and as always, live divinely 😉

The nitty gritty:

NOYA will be making donations while supplies last, and submissions are limited to one purchased balm per person. Submissions must include a picture of you holding your newly purchased NOYA lip balm through any of the above mentioned outlets.

Please note that by submitting your photo publically, you are giving us the right to upload and share your image on our twitter, instagram, website, facebook, youtube, pintrest and all other avenues associated with the NOYA brand. Submissions through email are excluded from this, we recognize and respect your request for privacy.




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NOYA – Now available on over 150 stores in New York, New Jersey, and Chicago!

It’s been a long, exciting path to this huge milestone in NOYA’s journey to store shelves. We are proud to announce that the big day is finally here and NOYA can now be purchased throughout select stores in NY, with more to come in Florida and California over the next several months. You can access the following link for an updated list of stores that carry NOYA lip balms: Store Locator

In order to share in the celebration, we thought we would take you on a quick trip along the steps it takes to create a simple, all-natural and kosher product such as our yummy lip balms.


Step 1: Finding nature’s secrets

The concept of adding a protective layer to the lips has been around for 100 of years, yet in recent times we have begun to complicate this very simple need. Before creating NOYA, we found that most balms had a long list of ingredients in them, each requiring hours of laborious research just to find out a) what they are and b) what they do. Finally we thought to ourselves: there must be a simpler, more natural way to nourish and protect the lips, and that is when the idea behind NOYA lip balms was born. It wasn’t easy to find just the right textures and ingredients to work with, but finally we settled on the three main components of NOYA balms: extra virgin olive oil, coconut oil, and beeswax. (Check out our NOYA Lip Balm Series for a description on why we selected each of the ingredients we use!)

  1. NOYA Lip Balm Series – Beeswax
  2. NOYA Lip Balm Series – Coconut Oil
  3. NOYA Lip Balm Series – EVOO


Step 2:  Finding a balance

Once the ingredients were settled on, it took extensive work just to finalize the right balance and combination to create a formula that’s light yet extremely hydrating and non-greasy but substantial enough to last through hot coffee sips and late night kisses 😉 Plus, we wanted the balms to be a little more fun than your standard lip product and have a taste that’s irresistible! We chose to use all-natural Stevia to add some yumminess to two of our balms, the Cherry and Vanilla along with all-natural flavoring. After multiple trial and errors, we came up with a Vanilla flavor to rival the sweetest of cupcakes, and a cherry that’s a tangy dance on your taste buds. The Mint was a bit tricky, but we think we balanced our spearmint balm to be a perfect, cooling minty sweet goodness that perks you up while moistening your lips. Lastly our Classic lip balm is a simple, no nonsense flavorless lip balm meant for the purists among you! It has only three ingredients and as far as we know is literally the simplest, purest lip balm there is on the market! If nature itself were to create a lip balm, this might be it. 🙂


Step 3:  Perfecting the packaging

The original NOYA lip balm tubes were bright and colorful! Hard to believe, but we had a completely different, crayon box inspired look in mind for our NOYA brand. The packing itself was going to be bright and full of colors as well, but after hours of back-breaking work by a design team, (and some sleepless, caffeine-infused nights for us) the colors slowly melted off. We felt that a more modern edge to our packaging conveyed our brand’s mission of a simple and natural lip care line more than the bright, vivid packaging ever could.  Even our signature splash of water design went from being a monsoon-sized graphic eating up the packaging to a more demure, eye-friendly wave.

What’s up next for NOYA’s creative team? Perhaps a line of completely biodegradable packaging? Hmm… 🙂

These are just three of the unexpected and fun aspects of creating a lip care line. A lot of time, we had to work off the cuff and experiment with new flavors or create completely novel ways of packaging our lip balms. And we aren’t done yet! Our team is already researching ingredients for new products, and we promise to keep you posted.  Stay tuned! And as always, live divinely.

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On our lips: Mulberry

When we first heard about Fall 2012’s trend lip color we thought, rather sarcastically, Oh how innovative, a deep burgundy for Fall. Snooze! But after some further research we realized that the mulberry lip isn’t just another boring burgundy lip, it’s a multi-dimensional, lush purple tinted brown…or brown tinted purple? Either way, the trick to pulling off this look is blending two or three different shades of brown, plum, or even purple together for a shade that’s not only on trend, but perfect for you. Here are some of our favorite way to wear this look:

1. Super graphic

Graphic lips are all about a sharp, defined lip; it’s bold, in your face and not for the faint of heart. To start off, line your lips with a dark plum, burgundy or dark brown liner. Make sure to go slightly above your actual lip line for added volume and intensity. Want an even more daring edge? (duh!) When you reach your cupids bow, extend the line up a bit and draw defined, angled peaks. Although the effect won’t look natural, the sharp lines will give your mouth a pouty, 3-D effect that you see covering the spreads of fashion editorials. Fill your lips in completely with liner and then apply a matte lipstick in a matching shade of plum or burgundy. Make sure to pick a lipstick that has a hint of purple to it, and if you can’t find the exact shade you’re looking for, simply mix a wine colored lip stick with a dark purple one to create your perfect custom shade of Mulberry. For extra staying power, dab a translucent powder over the lipstick, blot and apply a second coat. Not a matte finish fan? No worries, layer with some high shine clear gloss for a slick, wet finish. The effect is a stunning three dimensional lip with strong definition and an edgy, modern feel.

2. The everyday look

While the graphic lip is great for a night out, it just won’t do at the office or even at a casual dinner date with friends, however this look can be adjusted to work during daylight hours too. Simply leave out the lip liner and opt for a lighter shade of lipstick or simply a tinted balm. In order to perfect this look, rub the lipstick onto a clean finger and gently dab the color onto your lips. This technique achieves a less saturated, “just-bitten” look, meaning that you can get two different lipstick colors out of one tube simply by controlling how much of it goes on your lips. If you’re not into using your hands, apply the lipstick straight from the tube and then blot your lips on a napkin a few times. Layer with a quick swipe of a light reflective gloss in a complementary shade and you are good to go! It’s an old trick that will never go out of style 😉

3. Barely there

Sometimes we just want to look effortlessly beautiful and wear just enough makeup to look like we’re not wearing any at all. On days like that, it can feel like incorporating trends into our looks just isn’t possible, but we don’t believe this has to be the case. For example if you wanted to achieve this look in a more natural way, rather than using a full on lipstick, or even a tinted balm, opt for a lovely burgundy or wine colored stain which can be applied lightly for a flushed hint of color or layered for a more saturated, kissable look. Don’t have a stain? No problem! Simply apply a lip liner in the mulberry family (again, dark red, brown, even a plummy purple will do) all over the lip, blend well with your finger and then blot most of it off on a clean napkin. Top it off with a moisturizing lip balm (NOYA anyone?) and you’re all set for a light, lasting trendy lip without the fuss and worry of an over-the-top look.

We hope one of these looks works it’s way into your Fall make-up routines, but if none of these ideas seem appealing to you, why not try out your own Mulberry-inspired creation? The beauty of makeup is that it’s all about experimentation, and what once seemed over the top and clownish (see the neon pink lip of this past summer) eventually becomes the new must have look splashed across the covers of every magazine. Can you think of any cool ways to wear the Mulberry mouth? Make sure to leave a comment below letting us know how. And as always, live divinely 🙂

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A Second Look: Fall

It’s officially fall, and whether that means a return to school, or a return from some tropical vacation, one thing’s for sure, it’s getting colder by the minute. If you’re like us, you love the sizzling, sweaty glare of the sun, and the chillier weather can sometimes bum you out. Alright, it can make you want to crawl into bed, and not come out until the sunshine returns (why don’t humans hibernate???). But since for most of us such a fantasy is not a realistic option, let’s think about the brighter side of fall and make good use of all the gifts this season has in store for us!

1. Sweater Crazy!

Cooler weather means one awesome thing – sweater weather! From cardigans to hoodies, cables and knits, fall fashions are abundant with this cute and cozy staple. In fact, we start daydreaming about cardigans and pullovers long before the first day of fall; by the time August rolls around we really miss layering cardi’s over tanks and t-shirts. Way before the end of summer, we can be seen sneaking through our storage and pulling out some old favorites, like the bold floral print mini cardigan that adds a flair to any outfit, or that leopard pullover that always makes me feel fun and frisky. There are so many varieties and prints to work with, your closet is sure to be bulging by the time (shudder!) winter rolls around.

2. Accessories galore!

One thing that we miss most during those sweltering summer months are our scarves, which brings us to accessories in general. We love us a pashmina layered over cropped jackets, rain coats or over anything really. Once the warmer weather rolls in, we have a very hard time letting go of our scarves, and tend to wear them long past the point of comfort. So when we need to get excited about fall, we bust out those scarves. Not into scarves? No problem, Fall allows for an abundance of accessories like cute mini motorcycle gloves, head wraps or slouchy berets, faux fur vests, and best of all, BOOTS. From wedge booties to rugged army boots, there is a style of boot out there for everyone. So pick yourself up a new pair of shoes (or two..), layer a bold scarf on top of your favorite vest, and pull on some adorable fingerless gloves; the options here are limitless, so feel free to go wild with it!

3. Pumpkin…everything!

From pie to cider, pumpkin is definitely the quintessential fall fruit. What better way to shake those post-summer blues then with a nice, hot pumpkin latte and a side of delicious pumpkin muffins? You can literally just mix vanilla cake batter with Pumpkin filling, and make yourself some yummy, Fall flavored cupcakes. Use your imagination and see how many tasty pumpkin treats you can think up. And this year, make sure you carve yourself a jack-o-lantern or two; there’s no better way to bring back your childhood frivolity then with messy pumpkin creations. If culinary creations aren’t your forte, don’t fret, here’s some of our favorite recipes:

[find links for pumpkin cider, pie, muffins, cookies….]

The Perfect Pumpkin Pie:
Pick-Me-Up Pumpkin Latte:
Pumpkin Muffins:
Old-fashioned Soft Pumpkin Cookies:

4. Fall Colors!

We’re not just talking foliage here, which in itself is beautiful and should be fully enjoyed, photographed, and instagrammed, but make-up! Most likely, your summers been filled with coral nails and lips, pink lip glosses, shimmery shadows, and generally light handed application. Fall brings out our more rustic nature and  we find ourselves craving the deeper hues in our looks, from burgundy lips, to brown and taupe eye shadows, we cannot get enough of our favorite autumnal shades. And don’t even get us started on red lip stick! Although we’ll admit, red finds it’s way onto our lips every season, we absolutely cannot stay away from red lips during the Fall, and usually purchase at least one more shade for our collection every year. And if you’re worried about pulling off these darker shades, don’t fret! Just apply with a lighter hand, and use some moisturizing balm on the tip of your finger to gently dab on your lips and diffuse the color.

5.  Holidays!

Some of the best and most festive holidays are around the fall season. There are costumes to plan for Halloween and turkey dinners to cook for Thanksgiving. Although football season isn’t technically a holiday, it’s definitely a reason to host fun parties and cheer your (or your significant others) team to victory. Get yourself in the holiday mood by decorating your home with cobwebs for Halloween, or create some fun Fall wreaths to lay around the house and put you into that Thanksgiving mood. After all, redecorating is a great way to bring new energy into your home, and what better excuse than all these lovely holidays? Try experimenting with new recipes this Thanksgiving, who knows, maybe you’ll start some new traditions? Or try to cook a healthier, yummier dinner this year for you and your loved ones.

These are just a few of our favorite things about fall, there are definitely more reasons why this season is a time for celebration rather than mourning. Looking over this post, we think a good theme for fall is adventure and experimentation, whether that’s in the form of exploring a park and enjoying the lovely foliage, or trying out a new look or recipe, there is no better time than now to add some spice and excitement to your life (if only just to take your mind off those end of summer blues). Hopefully this post managed to add some fun to the next couple months!

Let us know what some of your favorite things about fall are, and what you do to keep those smiles on all year long 🙂 And, as always, live divinely.

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NOYA Lip Balm Series – Beeswax

As we close out our NOYA lip balm series, we come to the foundation of our lip balm ingredients:  beeswax!

Beeswax is produced from glands in the abdomen of young bees and then scraped off of their bodies. We know — this may not sound like the most intriguing process, but beeswax is as edible as honey and its benefits makes it all worth it. Read on!

Beeswax contains vitamin A, which helps to soften and hydrate the skin. When added to skin care products, beeswax acts as a humectant, which means it draws moisture into the skin and sealing it in. It also forms a protective barrier on the surface of the skin that protects against irritants. This is perfect for those with dry or sensitive skin, as well as the tender skin on our lips (hint hint! NOYA lip balm!).

Beeswax also has traits that allow it to act as an emulsifier, which basically means it helps keep two ingredients together. When added to skin care products it makes creams thicker, and also helps firm and plump the skin. This property makes it a great hair product ingredient as well. It makes the hair stronger and thicker, building up the volume of the hair. Who doesn’t love big hair?!

Aside from volume, beeswax can give additional shine and a glossy appearance to the hair. The wax coating and its antioxidants can also protect the hair from harm and damage created from everyday environmental factors and conditions.

Based on research and studies, beauty treatments based with beeswax are likely to have antibacterial and non-allergenic properties, which can be beneficial for treating minor skin irritation and protecting the skin from airborne allergies.

The last but most definitely not least benefit of beeswax is its very pleasant and sweet fragrance. Why wouldn’t you want to add beeswax to your beauty products?!!

Here are some cool DIY ways to incorporate beeswax into your beauty regimen. Have fun with these recipes! And remember, live divinely! 😉

Lotion Bars –
Deodorant –
Solid Perfume –
Hair Pomade –
Facial Moisturizer –